Fullstack software engineer & designer.
Design,
build & ship
I partner with startups and established brands to design and build digital products that people love to use.
UI / UX Design
Discovery, wireframing, prototyping and high-fidelity design for web and native mobile products.
Web & Native App Development
Full-stack development of performant, accessible web and mobile applications.
Bespoke CMS Development
Custom content management solutions tailored to editorial workflows and brand requirements.
Mar 2021 — Now
Adental
London
Health · StartupFullstack Engineer / Designer
Leading product design and fullstack development for a dental practice management platform serving 200+ practices across the UK. Redesigned core patient journey, increasing booking conversion by 34% Built real-time scheduling system handling 10k+ appointments daily Established design system used across 3 product teams
Jan 2018 — Mar 2021
Freelance
Remote
Agency / ConsultingSenior Product Designer & Engineer
Consulted for startups and agencies across fintech, ecommerce, and SaaS — from brand identity to production code. Shipped 12+ products for clients in 4 countries Led design sprints and built MVPs in 2–4 week cycles
Jun 2012 — Dec 2017
AKQA
London
Digital AgencySenior UX Designer
Part of the UX team delivering digital products for Nike, Rolls-Royce, and Audi. Focused on interaction design and design systems. Created interaction patterns adopted across 6 global offices Led design for Nike+ Run Club iOS redesign (4.5★ App Store)
Dom Pascal — London, UK
Over 20 years of experience across design, engineering, and product leadership.
From early-stage startups to enterprise platforms, I've led cross-functional teams and shipped products used by millions. My sweet spot is the intersection of design craft and engineering rigour — turning complex problems into simple, beautiful interfaces backed by solid architecture.
20+
Years of experience
50+
Projects shipped
3
Current projects