Fullstack Software Engineer / Designer

Mar 2021 — Now

Adental

London

Fullstack Engineer / Designer

Leading product design and fullstack development for a dental practice management platform serving 200+ practices across the UK.

• Redesigned core patient journey, increasing booking conversion by 34%
• Built real-time scheduling system handling 10k+ appointments daily
• Established design system used across 3 product teams

Jan 2018 — Mar 2021

Freelance

Remote

Senior Product Designer & Engineer

Consulted for startups and agencies across fintech, ecommerce, and SaaS — from brand identity to production code.

• Shipped 12+ products for clients in 4 countries
• Led design sprints and built MVPs in 2–4 week cycles

Jun 2012 — Dec 2017

AKQA

London

Senior UX Designer

Part of the UX team delivering digital products for Nike, Rolls-Royce, and Audi. Focused on interaction design and design systems.

• Created interaction patterns adopted across 6 global offices
• Led design for Nike+ Run Club iOS redesign (4.5★ App Store)